How to Build and Grow a Successful Developer Program

Caroline Lewko
James Parton

Pre-order links

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This book is a groundbreaking reference text published by Apress providing a strategic perspective on Developer Relations for the first time.

Our hope is this book helps to contribute to the growing recognition and professionalization of Developer Relations as a practice and for Developer Relations to achieve C level authority within companies. It is written for both current or aspiring Developer Relations leaders, and their stakeholders within a wider organization.
 
Software Developers are finally recognized as legitimate decision makers in the technology buying process, and an entirely new category of company has appeared with the sole purpose of making tools for Developers. Even companies whose primary focus is elsewhere like banks, retailers, and car manufacturers are waking up to the opportunity software developers represent in terms of new innovation and revenue growth.

Even though Developer Relations can trace its roots back to the Apple MacIntosh team in the mid 1980’s there are still recurring challenges for today’s Developer Relations leaders which the book solves with implementable and repeatable frameworks, processes and tools:

  • How do we convince stakeholders to support a program?

  • How do we go about creating a program?

  • How do we make developers aware of our offer?

  • How do we stand out from the crowd?

  • How do we get developers to use our products?

  • How do we ensure developers are successful using our products?

  • How do we measure success?

  • How do we maintain the support of our stakeholders?

For business stakeholders, the book addresses:

  • What is Developer Relations?

  • Where does Developer Relations fit?

  • The value of the Developer economy

  • Developers as decision makers

  • Developer Relations business models and monetization strategies

  • Corporate alignment and goals

It is essential reading for any company or individual seeking to understand the developer economy and the opportunity it represents, create and implement a Developer Relations strategy, or benchmark and improve an existing Developer Relations program.
 

THE
AUTHORS

Both authors have operated at leadership level in both startup and Corporate DevRel organisations, and  run their own consulting businesses. They are passionate about the subject, want to actively improve the understanding of DevRel, and assist with its professionalisation. 

Caroline founded the first DevRel Agency WIP in 2006, whilst James created and ran Developer Programs for O2 & Telefonica, before joining Twilio as their first hire outside of the US to launch and run their EMEA business until IPO. 

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CAroline

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james

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