ThE 8 recurring challenges for
How do we get
developers to use our products?
How do we ensure developers are successful using our products?
How do we measure success?
How do we maintain
the support of our stakeholders?
How do we convince our stakeholders to support a program?
How do we go about creating our program?
How do we make developers aware of our offer?
How do we stand out from the crowd?
Both authors have operated at leadership level in both startup and Corporate DevRel organisations, and run their own consulting businesses. They are passionate about the subject, want to actively improve the understanding of DevRel, and assist with its professionalisation.
Caroline founded DevRel Agency WIP in 2006, whilst James created and ran Developer Programs for O2 & Telefonica, before joining Twilio as their first hire outside of the US to launch and run their EMEA business until IPO.