This book is a groundbreaking reference text providing a strategic perspective on Developer Relations for the first time.
Our hope is this book helps to contribute to the growing recognition and professionalization of Developer Relations as a practice and for Developer Relations to achieve C level authority within companies. It is written for both current or aspiring Developer Relations leaders, and their stakeholders within a wider organization.
Software Developers are finally recognized as legitimate decision makers in the technology buying process, and an entirely new category of company has appeared with the sole purpose of making tools for Developers. Even companies whose primary focus is elsewhere like banks, retailers, and car manufacturers are waking up to the opportunity software developers represent in terms of new innovation and revenue growth.
Even though Developer Relations can trace its roots back to the Apple MacIntosh team in the mid 1980’s there are still recurring challenges for today’s Developer Relations leaders which the book solves with implementable and repeatable frameworks, processes and tools:
How do we convince stakeholders to support a program?
How do we go about creating a program?
How do we make developers aware of our offer?
How do we stand out from the crowd?
How do we get developers to use our products?
How do we ensure developers are successful using our products?
How do we measure success?
How do we maintain the support of our stakeholders?
For business stakeholders, the book addresses:
What is Developer Relations?
Where does Developer Relations fit?
The value of the Developer economy
Developers as decision makers
Developer Relations business models and monetization strategies
Corporate alignment and goals
It is essential reading for any company or individual seeking to understand the developer economy and the opportunity it represents, create and implement a Developer Relations strategy, or benchmark and improve an existing Developer Relations program.
MEET THE AUTHORS
Caroline Lewko is an accomplished visionary and entrepreneur who has
spent over two decades helping develop groundbreaking technology and nurturing community connections and innovation.
She started WIP, the first boutique Developer Relations agency in 2006, after founding a community and incubator for mobile startups. She’d led consulting engagements and developer events in over 20 countries, spanning a wide range of platforms and
technologies, from edge computing and machine learning to mobile. She’s a
regular keynote speaker and conference moderator.
Now as CEO of Revere Communications, she continues to work with the top
ranks of the Fortune 500 and Global 500 to fast-growing startups, with a
focus on training and mentoring the next generation of DevRel leaders.
When not speaking, training, or traveling, Caroline can be found gardening,
biking, and wine tasting in her beloved Vancouver, BC.
James Parton created and ran Developer Programs for O2 (O2 Litmus) and Telefonica (BlueVia) before joining Twilio in 2012 as their first hire outside of the United States to launch and run their European business. He did that successfully for five years, leaving just after Twilio’s IPO in 2016.
James has held board positions with the Application Developers Alliance and the Mobile
Ecosystem Forum where he championed the needs of developers with industry and government. He regularly advises startups, corporates, and venture capital firms on their Developer Relations strategies via his boutique agency Land and Expand.
In addition to his Developer Relations activities, James is the Managing Director of the Bradfield Centre in Cambridge, which provides entrepreneurial opportunities for students at the University of Cambridge and acts as a tech community hub for Cambridge and the wider east of England region.
He is also a cofounder of the Triple Chasm Company, which provides data-driven
tools, training, and content to help companies successfully scale.